We’ve all seen social media “Share” buttons on emails and wondered if they really work. Well, a new infographic from GetResponse (below) tells us the answer: they don’t but, then again, they do.
Confused? You’re not alone.
Using “share” buttons or icons apparently only 23 out of 10,000 emails get shared on Facebook, 7/10,000 on Twitter, and 4/10,000 on LinkedIn. On the face of it, that looks pretty derisory – though it’s marginally better than nothing. What’s interesting is that the click-thru rate (CRT) of shared messages on social networks is much, much higher than a standard email, often twice as high.
It stands to reason really, it’s coming from a friend and it’s in an environment you trust, so you open it. How, then, to get more people to share emails via social media. How many pixels would it take to offer an incentive? Perhaps you should make it more obvious within the message.
However you do it, the potential rewards are great.