The most popular social media blog posts of 2015

A lot can change in 12-months. This is especially true when you work in an industry that’s as fast moving as social media. During the past year, we’ve...

A lot can change in 12-months. This is especially true when you work in an industry that’s as fast moving as social media.


During the past year, we’ve witnessed the birth of new social media start-ups, such as Periscope. We’ve seen Instagram launch advertising and become an increasingly important tool in the social media marketing arsenal. In the UK, we had our first general election where social media strode boldly into the foreground. Facebook has continued to grow and has now surpassed a staggering 1 billion daily users. And, for a while, the whole world was united in its disagreement over whether the dress was, in fact, blue and black (correct) or white and gold (wrong).

Here at Our Social Times we’ve also had a rather amazing year.

In April we hosted the Social Customer Service Summit, which was a resounding success (and will be returning in 2016). We’ve also welcomed some fantastic new clients, delivered some very exciting marketing campaigns, and we’ve welcomed plenty of new faces to the team.

As is fast becoming OST tradition, it’s time for me to round off the year by looking back at our most popular blog posts from 2015.

1. 8 useful social media statistics for 2015

Did you know that Tumblr is still signing up 120,000 users a day? Or that Instagram gets 50x more engagement than Twitter? Our most viewed blog post of 2015 identified that statistics that will help inform your social media strategy.


2.  6 examples of social media crises and what we can learn

Learn from other people’s mistakes! In this post, we highlight some well-known social media crises from brands including Applebee’s, Burger King and DKNY before identifying what they did well and what they could have done differently


3.  5 outstanding Facebook marketing case studies

What do Oreo, Grey Poupon and the Swiss village of Graubünden have in common? They’re all excellent examples of Facebook marketing done right.


4.  5 intriguing Twitter marketing case studies

How is it possible to have a successful Twitter account with 0 followers? Intriguing, no?


5.  3 examples of branded content done really, really well

What’s the difference between content marketing and branded content? This post explains it all. Plus you get to see Jean-Claude Van-Damme do the splits between two reversing trucks.


6.  How to use Instagram for marketing and measure the results

As the popularity of Instagram grows and grows, what are the opportunities for marketers? And what should brands be monitoring?


7.  70% of companies say it’s cheaper to retain a customer than acquire a new one

Considering this remarkable statistic, why do so many brands put so much effort (and budget) into acquisition marketing and so little into relationship marketing?


8.  5 of the most imaginative YouTube campaigns

We’ve picked out 5 of the very best YouTube case studies to demonstrate how brands can capture an audience with just a bit of imagination and a video camera.


9.  4 examples of social media amplification in action

90% of us trust recommendations from friends, so surely it makes sense to push the genuine endorsements we do receive to their absolute limit?


10.  A 5 step guide to reputation management using social media

The ‘virality’ of social media offers a big opportunity for marketers. But, unfortunately, bad news tends to resonate more than good news. In fact, a negative comment will have almost double the impact of a positive one.


So, that’s all for another year! All that’s left is for us to wish all our readers a very happy Christmas and we look forward to seeing you again in 2016. We have big plans afoot, so watch this space…

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