Election Night 2012 saw over 31 million tweets, one of which has become the most shared of all time.
Four more years. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) November 7, 2012
Obama’s celebratory tweet has already been retweeted over half a million times and favourited a staggering 190,000 times, smashing the previous record held by Justin Bieber. The image was also posted to Facebook where it has blown previous records out of the water. Before today, the most likes a Facebook post had ever received was 1,662,336 and the record for likes within a 24-hour period was just over half a million. Within 24-hours Obama’s post has already has 3,272,033 likes. I guess he doesn’t need to worry about Edgerank too much.
This has been a remarkable few weeks for social media. It has undoubtedly become a key aspect of political campaigning with Twitter, Facebook and YouTube being used to inspire, share both good and bad news, identify supporters, measure opinion, encourage and even help American’s get out and vote.
No doubt the analysis will go on for a little while yet, leaving us all a little tired of hearing about “Bronco Bamma and Mitt Romney” too.