In what’s fast becoming an Our Social Times tradition (does 3 years count as a tradition?) I tend to wrap up the year by looking back at our most popular blog posts from the last 12 months, so here we go…
Which social networks have the most engaged users? How many people are using multiple social networks? Which networks are most popular with internet users aged 50+? In what became our most read blog post of 2014, we found the answers to these questions and more!
To mark the launch of BMCA’s ebook (below) we picked out three of our favourite case studies to see how content marketing should be done. This included a self-esteem boost from Dove, a B2B branded video from Volvo and some very ‘dumb ways to die’.
If used properly, Facebook advertising provides a very cost effective way to reach a very targeted audience. Unfortunately, too many marketers are being lured by the simplicity of the ‘boost button’ and may not be maximising returns as a result. If you’re running multiple Facebook ad campaigns you should be using Power Editor.
Social media analytics platform, Socialbakers, provide valuable of data on response times via social media. Following their quarterly #sociallydevoted report we looked at the brands and industries that are leading the way in social customer service.
Sticking with the social customer service theme, our next post looks at how do these four online retail brands compare in terms of customer service, satisfaction and complaints on Twitter.
With Minimum budgets a thing of the past and a self-service tool now available, Twitter ads have gone mainstream. So how do you make best use of them? Way back in January we put these tips together to help with targeting, budgeting and optimising Twitter ads.
B2B marketing doesn’t have to be (and shouldn’t be) boring. No matter how dull your product or services may appear at first glance, there are always ways to bring it to life. Don’t believe me? You clearly haven’t seen ‘Big Ass Fans’ or the ‘Idiots on Ladders’ campaign.
Having helped one of our clients run a successful Kickstarter campaign earlier this year, we wanted to share some of the things we learned along the way. Whilst there was a lot of hard work involved, it was a very rewarding experience and it’s definitely worth considering if you’re looking to get a new product or project off the ground.
Social media is dominated by Marketing and PR departments, but Customer Service is becoming an essential part of the social media mix. This infographic examines some of the different skills, goals, tools and KPIs used by Customer Service and Marketing and looks at what these twin disciplines can learn from each other.
Here are 12 shareable insights about social media and digital technology that may shock and surprise you. For instance, did you know that grandparents are the fastest growing demographic on Twitter or that a whopping 93% of shoppers buying decisions are influenced by social media?
So there we have it. It’s time for me to clock off, grab a mince pie and let the festivities begin. But before I do, all of us here at Our Social Times would like to say a big thank you to all of our clients, everyone who’s read our blog, listened to our webinars or attended our events in 2014. Thanks!
We’ll be back with even bigger and better things in 2015.