Twitter has officially unveiled its new photo-centric user profile page this week. It’s aim? To help users and brands show off more of their unique personality.
Twitter’s new design began rolling out on Tuesday, April 8th. It’s brave new design features larger photos, customizable headers and more options to show off your best and favourite tweets. Sound familiar?
The main features include:
- Larger profile photo – So you won’t have to make that additional click to take a closer look (as often).
- Customizable header – Say goodbye to that awkward, questionable background photo.
- Best tweets – Your most engaging and clever tweets now stand out, appearing in a larger font. Although it does slightly remind us of reading a poorly formatted email.
- Pinned tweets – Like Facebook, you can now pin tweets to “try” to give them more exposure. It’s not permanently pinned to the top though, so any new tweets will push it down (unless you continue to repin).
- Filtered tweets – Only interested in seeing user’s tweets and not replies? How about photos and video? You can now choose between viewing tweets, replies or rich media only.
It’s easy to see this new design is putting the importance of profile pages and page visits front and centre. If users feel their profile page is an extension of themselves, they will be more likely to spend time on it and, as a result, page visit duration will increase as visitors stay longer, diving deeper into content.
The larger customizable header empowers users to “own” their space a little more. American rock band Weezer creatively chose to use their new cover photo to highlight band members, and are actively using new tools, like pinning, as you’ll see in the image below.
Visitors to the new profile page can also select what type of media they want to see as ‘Tweets’, ‘Photos/Videos’ and ‘Favorites’ join existing ‘Following’ and ‘Followers’ tabs. When viewing photos and videos, the screen splits into a two-column feed, as seen here with the Australian Football League.
Continue on to followers and following and the feed turns into three columns, featuring users’ cover images as well, making scanning easier and far more engaging.
Like all of its social networking counterparts, Twitter is working hard to make the user experience enjoyable and simple to “get”, something they have struggled with from early on.
Users who sign up today can start enjoying the new profile immediately. For existing users, the new design will be rolling out to all pages over the coming weeks.
In the meantime, let us know what you think. Do you like the look of this new design or do you prefer the old/current version?