In planning MSM09, we’ve met lots of skeptics about the future of social media monitoring. The classic response is, “Wait until Google launches it’s SMM service”. Google already runs the simplest form of web monitoring: Google Alerts. It also has Google Reader, Google Trends and, of course, Google Analytics – which between them could easily provide the basis of a monitoring solution.
Google also has one killer asset: more comprehensive data than any other company on earth. If the behemoth managed to leverage this in the pursuit of social media monitoring, and offer it on a freemium basis, it’s true, it would likely obliterate much of the competition in a single blow.
We’ll be running a panel session on this at MSM09 (not just Google, but the wider question of the future of SMM). Google are invited, so who knows? We may get an answer.